REEL
THE GWM CIRCLE
P R O D U C T I O N
Production is the initial and most essential element of an effective content marketing campaign. This includes three equally important phases that require a myriad of highly advanced yet uniquely different skills: Pre-Production, Production and Post Production. At Green Wave Media, our goal is to create content for multiple formats, platforms and promotions from a single production project.
• Pre-Production: The creative and organizational aspects form the foundation of a project and include Positioning/Messaging, Concept Creation, Budgeting, Scheduling, Casting, Art Direction, Music, Gear & Studio Rentals, Locations, Props and Permits.
• Production: This phase of a project includes capturing Video and Audio as well as the photography that will provide supplemental content for a variety of marketing purposes. Institutional, Performance and Life-Style videos can be filmed on location or in a studio and may feature product, artists, factory/office tours and more as well as behind the scenes footage. Audio production involves composing, designing and/or recording an appropriate soundtrack.
• Post-Production: Green Wave Media’s professional post-production services include Video Editing, Color Correction and Color Grading, Audio Editing, Mixing and Mastering and Photo Editing and Retouching— everything that’s needed to cover any marketing and media situation.
M A R K E T I N G
Green Wave Media’s goal/process is to develop content-based marketing campaigns that will bring fans to each client’s brands and products/services, lead them down the marketing funnel and convert them into customers. Therefore, a full array of traditional and leading-edge marketing services and materials— from print ads, PR and video to online, social and email— are available including landing pages, scheduled posting, Google AdWords, YouTube videos and Facebook, Twitter, and Instagram posts, stories and ads.
A N A L Y T I C S
More than intuition, opinion and focus groups, modern marketing is driven by statistics and data. The Green Wave Media team is proficient at utilizing the latest analytics to track reach, clicks and conversions in order to determine the effectiveness and success of each campaign—and optimize it for increased impact. GWM Analytics include: use of Vanity URLs, Google Analytics and Strategic Social Media and Demographic Analysis as well as email capture for MailChimp and SurveyMonkey contact.
OUR CLIENTS
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